The Basecamp Way

Bootstrappers have created a religion out of building something from scratch and self-funding the entire thing.

But what if that ideology leads to burnout? Or bankruptcy? Or not being able to go the distance?

Basecamp is featured prominently in each piece for both the ideology they espouse and that pesky asterisk. Unfortunately, what gets lost in the ideological back and forth within bootstrapping v. taking on investors is the human needs that drive both.

Bootstrapping good. VC bad.

The asterisk that marks the Basecamp story is far more instructive for founders that such a stark contrast regardless of which ideology you subscribe. In that asterisk is the actual Basecamp way.



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